8 Hidden but Useful Google Business Tools

Sure, you know about Google Maps, AdWords, Google Analytics and Gmail. Some of you might also know about Google Drive, Google Calendar, and Chrome, Google?s web browser. I even bet a few of you out there have delved into Google?s ?Even More? section where you?ll find several dozen Google products listed. But Google provides tools beyond those published in this section, and many of them can help you in your everyday marketing and business operations. Let me take you on a brief tour of a few right now.

1. Google Trends

You?re in the process of evolving your business to change with the changing times. You?re trying to determine what kind of marketing language and descriptive terminology to use for your sales materials, website copy and even search engine optimization. Consider plugging some of your terms into the Google Trends search bar to see how searches for these terms have changed over time. Look for those still trending upward and review the additional detail Google provides.

2. Think with Google

Speaking of seeking data to help your company evolve, don?t miss Think with Google, its free resource loaded with consumer trends, marketing insights, case studies, industry research and ?creative inspiration?.

3. GoMo

Did you know that 67% of people say a mobile-friendly site makes them more likely to buy a product or use a service (or that even if these people like your business, 50% will use you less often if your website is not mobile-friendly!).? Don?t fall into the latter category!? In last year?s article about mobile marketing, I mentioned how Google offers a way for you to build a free mobile website for a year. Google?s GoMo can also take your existing website through a free diagnostic test to determine to what extent it is (or is not) already mobile friendly.

4. YouTube?s My Business Story

Create free high-quality online videos using this Google guide and tool. All you have to do is create a free YouTube account, upload some video clips and photos, and the tool will guide you through templates to add graphics and music.

5. Google+ Hangouts

Use Hangouts in Google+ for team meetings or virtual brainstorming sessions with up to ten people. You can share your screen for easy presentation and collaboration. You can also invite your customers to participate by hosting a Q&A session or office hours where you can share news or answer their burning questions, or invite some lucky customers to participate in an exclusive lesson or behind the scenes look.

6. AmericaGetOnline.com ? Site where businesses can get a free, easy-to-build website as well as a free, customized domain name and web hosting for one year. Also free resources to help small businesses grow and advertise online.

Stats: Ninety-seven percent of Americans who use the Internet look online for local goods and services but more than half of all small businesses in the U.S. don?t have a website.

7. Google Trusted Stores

Google Trusted Stores is a free badging program that can improve your conversion rate and average order size by reassuring potential customers that you offer a great shopping experience.

8. Google Apps

Competing head-to-head with Microsoft Office, Google Apps for Business is a cloud-based service convenient from any location (on and offline). Pricing starts at $5 per user per month depending on the features you select. You can also take advantage of Google Apps Scripts to further empower your business.

So go ahead ? dig around Google for a little while. What it can provide your business beyond search might surprise you.

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Source: http://www.webadvantage.net/webadblog/8-hidden-but-useful-google-business-tools-6389

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